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Jeff Weinstein

Chief Executive Officer

Jeff has served food and beverage for more than 30 years, beginning in fine dining in Ann Arbor, MI.  Having moved to the SF Bay Area in 1990,  he performed every job they would let him do at Peet’s Coffee over the next twelve years.  Following brief and rewarding stays with Dean & Deluca and Starbucks, he joined Jamba Juice where he spent the next fifteen years in operations: first running service and support for 800+ corporate and franchise locations, and then as CEO of Jamba’s largest franchisee.  Wise Sons takes Jeff back to his culinary roots, and you can find him most days at our Fillmore deli eating his way through the menu.