The Team

The Team

Evan Bloom, CEO & Co-Founder

Evan founded Wise Sons with Leo Beckerman and his brother Ari in 2010. Today Evan serves as the company CEO and oversees the company’s day-to-day operations with a specific focus on strategy. An architect by training, he spent the first years of Wise Sons leading the kitchen team at our original Deli location on 24th St. An accomplished chef and entrepreneur, Evan is widely regarded as one of the leaders in the modern Jewish Food movement. 

Sarah Logan Werner, VP of People

As VP of People for Wise Sons, Sarah is innovating the recruiting and employee experience, empowering and motivating employees, and leading HR initiatives. She brings more than 15 years of hospitality experience with her, most recently as People Operations Manager for Craftsman and Wolves, a local patisserie brand, and Executive Director of Wagstaff Worldwide, a leading hospitality public relations agency. She seeks adventures through travel and enjoys bringing people together through food…especially bagels and pastrami.

Jerome Dees, VP of Sales

Chris Salcedo, Director of Operations

Chris has a passion for food that goes back to his childhood, working in the kitchen with his mother and father cooking family recipes on a nightly basis. After working as a journalist for a year abroad he came to San Francisco in search of something new and found himself falling into one of the busiest kitchens in the city, loving every crazy second of it.

Blake Joffe, Culinary Director

Ari Bloom, Co-Founder

A veteran of the food and retail industries, Ari brings his deep operational experience to the family business and, as company Chairman, focuses on company strategy, finance, and business development. Since founding Wise Sons with Evan and Leo, he has quietly worked behind the scenes to help launch and build what has quickly become one of the Bay Area’s most beloved food brands.   

Leo Beckerman, Co-Founder

While studying Public Health at UC Berkeley, Leo began to see the important role food plays in culture and social interaction. After being frustrated with office jobs, Leo decided to merge his passions for food and people. Since co-founding Wise Sons with Evan and Ari, he has been able to bring people together for Jewish cooking with quality ingredients and flavors, a hint of nostalgia, and a strong sense of comfort. Leo managed company operations for its first five years and currently sits on the Board of Directors.